London (AFP) - Britain's advertising watchdog said Wednesday it had become banned a magazine ad advancing French fashion house Saint Laurent because the actual model featured was "unhealthily thin".
The black and white photograph, showing our own model lying on her back on your platform in a short skirt, tights as well as , platform heels, was deemed "irresponsible" by the Advertising Standards Authority.
This kind of said the pose and lighting up drew particular focus to the model's chest, "where her rib dog kennel was visible and appeared prominent", and to her legs, "where your woman's thighs and knees appeared an analogous width, and which looked relatively thin. "
"We therefore believed as that the model appeared unhealthily underweight in the image and concluded that our own ad was irresponsible, " our own ruling said.
The ASA intervened following a complaint after the advert been seen in Elle magazine.
Saint Laurent, formerly known as Yves Saint Laurent, said in which did not agree that the model gazed unhealthily thin, but did not looking to detailed response to the watchdog.
Our own ruling means the ad should never appear again in its current selection.
French lawmakers voted earlier this year to assist you to ban ultra-thin models due to queries about the promotion of "unhealthy" body art, in a move that drew disapproval from modelling agencies.
Spain ostracized models below a certain body large number index following the 2006 death with anorexia of Brazilian model Choix Carolina Reston, while London, Miami and New York fashion weeks encounter tightened rules on child products.
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