Julia Roberts represents a "powerful woman" to her new Givenchy iPhone 6 cases ads.
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The 47-year-old actress has long been associated with beauty gigantic Lancôme, but she has now at one time been scooped up by creative leader Riccardo Tisci to front Givenchy iPhone 6's spring campaign.
In the photos Julia is seen in classic pieces while using brand, including a tuxedo dress, a large suit jacket and a dark tee shirt with a crisp white collar.
"The mood of the show was about the following very powerful woman, and Julia means this very much, " Riccardo warned WWD. "She represents the achat part. It's important to show your graphic work. I want to build what is the live classic wardrobe. "
The designer combined with actress have teamed up for many including her red carpet outfits throughout the last year and a half, such as her wide lace couture gown for the 2014 Oscars. But for this venture Riccardo, that will be celebrating his five-year wedding anniversary at Givenchy in 2015, went for a more "boyish" look.
"I decided to make her more smart, more serious, more pure, " they added. "It's a different, fresh, very new way to see Julia - simply cool and urban, I think. "
Julia was shot by iconic photography duo Mert Alas and Marcus Piggott for the campaign, with Katy England styling her, Genevieve Herr helming make-up and Serge Normant tending to her tresses.
The star's pictures will be placed with other visuals from a location shoot featuring sets wearing further Givenchy pieces of Riccardo.
"I like reality to campaigns. Today I think it's pretty modern to be real, " Riccardo explained. "I don't want to let you know only the clothes of the show, you wont have to worry about load fan noise with this projector because it is hardly audible what you really sell... I think a very honest campaign. "
Julia's ads will appear in various magazines, introducing Vogue and Love, from Strut next year.
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