Thursday, October 1, 2015

Quiet on the empty net Lei Feng on Friday

"On Friday, to talk to Lei feng. " Swarovski Galaxy S4 Case

Lei Feng Friday is a weekly edition of Lei Feng network on the Internet and intelligent hardware industry hotspot sharing Salon (tentatively was invited), this "quiet on the empty net" is the 1th.

Lei feng's network organized a March 6 night "we just want to quietly talk about empty net" theme salons, we invited some empty net entrepreneurs to share lessons learned in one's business, to see if they are experiencing what pit, which the experience gained.

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Jiang Yang, air fruit: the water's deep supply chain

Ink fruit Jiang Yang said PM2.5 air sensor the prices unreasonable, "now all we can do, and discovered that water is so big, in fact, still have some way to do it cheaper, of course, this takes time, money invested just on the one hand, I think it still needs time. "

"WiFi when I used last year and celebrate the section to talk about, it is very expensive, more than fifty or sixty dollars, price I can't say, anyway, must have been more than 50 bucks, I think very quickly this year will fall below 20 dollars, and WIFI is. PM2.5 is even more exaggerated, PM2.5 was thousands of dollars, similar to WiFi I believe will drop in the future. "Jiang Yang said.

In addition to sensors the price problem, the quality may not be the same as you expected. Jiang Yang find wifi module is wide of the mark, for example, some Chinese characters such as SSID is not, or particularly slow connections. "I always say these words, I have to drive to a place, but I find I want to repair highways, and I often do a lot of WiFi low-level optimizations. "Jiang Yang said," are we over 50% 's online rate, and we did a lot of optimization in it. "

Second, iKair Wang Yongtao: total did not

IKair fruit is air monitoring and air products, the difference is, one is an integrated modular. Wang Yongtao activities as we shared three entrepreneurial experience:

1, balance issues: air detection products is a measure, not a solution, and only and no problems. Results show that this is a question of balance, high accuracy sensors of high costs, low-cost accuracy is not high, we need to find a balance;

2, pollution in the production process (including formaldehyde): pollution in the production process lead to excessive product packaging box products poisoning, users open the measuring values exceeding the results actually measuring is the product itself;

3, accuracy needs to be improved: the iKair were the only indication of measured air quality, there is no way an accurate reference data, the future need to improve numerical accuracy while keeping costs low.

Three, Leopard Mi Wangkang: pursuit of appearance of pay

Leopard Mi Wangkang at the event said that because of the unique Leopard m appearance of the empty net, and results to achieve the look they walked a lot of detours.

"It's not one, because dies do not. At that time, we ran more than 10 mold factory, n schemes do not. Put it out in the end, but it has also paid a great price, costs directly. "

Final wangkang said the next generation would not have been so focused on appearance.

Four, fresh green Chai Hong: BLK erratic card

Topic of smog at home have been very high heat, which drives Air Purifier sales surge, many new brands to enter, many played smart slogans. According to the East of Beijing's data, however, most of the additional sales in this market are known to be some of the biggest brands at home and abroad.

"Before I did this, I do not know how deep the water is, is one of several people in mind, why sell IQair is so expensive, not to sell more than 10,000 yuan, I say big deal let us do a, a few good friends raised a, raised after the discovery that this water is too deep, because you won't reduce costs. "From green air of Chai Hong said," you suddenly found, this market Shang big fundamental not by common sense out brand, big brand find a generation workers do, I on not said which brand has, out outlet out of numerical with housing in nothing difference, open HEPA a see is a Zhang paper, activated carbon is a activated carbon layer, such family in market Shang can sold three thousand or four thousand, also sold have is good. "

Chai Hong think the root cause of this phenomenon is the national standard was too vague, and consumers know enough about products, thus the only brand to select. Should develop better standards in the future, while continuing education markets.

Five, the dreamer Bai Jingbo: brand problems Swarovski Galaxy S4 Case

The dreamer has recently been on the wall, "the dreamer might have been faster, we feel that the road is relatively straight, but has recently hit the wall. "Bai Jingbo said," what does the wall wall? Problem is the brand for us, in fact, Mr wood has always talked about me very much agree. This market we feel is not to say that your product concept well or your product idea well, consumers will accept you. "

More specifically, Bai Jingbo referred to the problems in the education market:

"We feel there is an unfair, BLUEAIR, iQair these cards, they might hold some lead. Logically, you are the boss, you should bear the responsibility of educating the market, but they don't seem to accept this, because a lot of people recognize this. Fresh like us go to the education market is very bad, we will also educate him different air purification has to do with. "

Bai Jingbo believes that product is ultimately to rely on experience to speak, but may be in the education market and air detection products.

Summary

Although we met all sorts of holes in the entrepreneurial process, told us that broke out in the marketing business is not an easy task, but we see that these entrepreneurs will eventually find a way to come. New entered the entrepreneurs they also fear above to share content, is most hardware entrepreneur (regardless of which area) meet, Lei feng's guests do share these network organizations, that is, in order for other entrepreneurs to avoid detours.

154 votes

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